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Invest in Knowledge

Delivering solutions that transform organizations

National provider
of research services

Founded in
1995

Over 250,000
surveys per year

Leader in
360 feedback programs

Why Pivotal Research

• We serve our clients with a philosophy that is centered on providing value-add to each project
• We make every effort to understand the client’s business and to go “the extra mile” to accommodate unforeseen issues
• We foster an exceptional work environment that allows our employees to thrive and succeed

Our expertise


Research design
We effectively guide and facilitate the research process, from articulation of project objectives, to building research models and evaluation frameworks that link operational activities to performance-based metrics, to helping our clients determine the most effective methods to survey stakeholders, gather important evidence, and evaluate success.


Quantitative, qualitative and mixed methods
We follow a consultative approach to our research studies by engaging the client early on in the process to identify the specific aspects of the research where quantitative, qualitative or mixed method is most suitable for the study. Whether the project requires a jurisdictional scan, focus groups or a fully structured survey, our clients are assured the best in instrument design to meet their objectives.


Data collection
Our in-house capabilities include data collection services using mail, telephone, paper using Optical Character Recognition (OCR) technology, in-person interviews, and intercept surveys using Wi-Fi and 4G enabled tablets as well as secure online data collection.


Advanced data analytics
We go far beyond the basic frequency analysis and cross-tabulations. Our analytical solutions often include advanced multivariate statistical techniques such as Structured Equation Modelling, Conjoint Analysis, Max-Diff, Cluster Analysis, Factor Analysis, multiple and multivariate regression to help our clients maximize the richness of their data.


Database solutions
Depending on the unique data needs of our clients we develop a number of customized solutions. Services may include creating normalized databases to optimize efficiency or constructing data warehouses that allow for data mining. For clients interested in exploring their own data we develop user friendly front end solutions.


Innovative reporting
We have extensive experience in analyzing research data, tabulating survey results and statistics, and writing reports that are reader-friendly and useful. Our reports are free of technical jargon while retaining statistical integrity. We rely on Tableau and Easelley software to create storytelling dashboards and to create powerful boardroom ready research presentations.

Let's start a conversation

We are driven by curiosity.

We thrive on exploring new ideas and developing elegant solutions.

Ready to tackle your challenge? We are happy to lend our hands and minds. Contact us now.