Market Research Mistakes Part 3: In a recent Pivotal Research white paper, we discussed how poor sampling strategies create unreliable data. But sometimes, even an unbiased sample can provide biased responses.
Market Research Mistakes Part 2: In this second of a four-part series, author Rainer Kocsis explores the effects of selection bias in a depression-era election poll.
Market Research Mistakes Part I: In this first of a four-part series, author Rainer Kocsis explores the effects of common logical errors in assessing data sets through the retelling of a WWII scenario.
So you’ve decided to conduct market research—great job! You’re on your way to getting insights that can help you spend your time and resources more productively. Click on the button below to explore the consequences of poor market research design &…