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Market Research Knowledge Builder

The candidate who lost despite being more popular: Preference falsification and...

Market Research Mistakes Part 3: In a recent Pivotal Research white paper, we discussed how poor sampling strategies create unreliable data. But sometimes, even an unbiased sample can provide biased responses.

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Market Research Knowledge Builder

The Poll that Changed Polling (Selection bias and the 1936 US Election)

Market Research Mistakes Part 2: In this second of a four-part series, author Rainer Kocsis explores the effects of selection bias in a depression-era election poll.

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Market Research Knowledge Builder

Missing Bullet Holes (and the Vision to See What Isn’t)

Market Research Mistakes Part I: In this first of a four-part series, author Rainer Kocsis explores the effects of common logical errors in assessing data sets through the retelling of a WWII scenario.

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Market Research Knowledge Builder

Market research mistakes you’re probably making and how to avoid them

So you’ve decided to conduct market research—great job! You’re on your way to getting insights that can help you spend your time and resources more productively. Click on the button below to explore the consequences of poor market research design &…

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