Customer Experience and Citizen Satisfaction Research

At Pivotal Research, we excel in developing comprehensive customer experience programs and citizen satisfaction research tailored to the specific needs of our clients. Our expertise spans multiple sectors, including public transportation, municipal government, healthcare, and the non-profit sector. 

Public Transportation and Government Services

We collaborate with leading public transit systems such as ETS and BC Transit, and municipal governments, including the City of Edmonton. Our services include conducting both one-time assessments and ongoing tracking studies that offer deep insights into service delivery and customer satisfaction. Additionally, we focus on collecting real-time customer feedback, mapping client journeys, and utilizing advanced data visualization techniques to enhance strategic decision-making. 

Healthcare Sector

In the healthcare sector, our Profession Regulator Voice of the Patient/Public Program works with organizations, like the British Columbia College of Oral Health Professionals, the College of Dental Hygienists of Ontario, and the Alberta College of Optometrists. We apply our customer-centric philosophy to gather and analyze patient feedback, which informs improvements in healthcare practices and policies. Our methods extend to mapping patient journeys and leveraging data visualization to optimize patient care outcomes. 

Non-Profit and Community Organizations

We partner with esteemed organizations such as the Alberta International Medical Graduates Association (AIMGA), Calgary Catholic Immigration Society, and Action for Healthy Communities. Our engagements focus on understanding and enhancing the experiences of newcomers through client journey mapping and targeted engagement. By analyzing brand recognition, needs awareness, and digital experiences, we ensure that transitions for newcomer populations are as smooth and well-informed as possible. 

Transform your service delivery with insights that matter. Contact us to learn how our expertise in customer experience and citizen satisfaction research can benefit your organization.

train interior
red vehicle in timelapse photography