We are solution enablers going beyond intelligence

Pivotal Research brings 25 years of excellence in market research and evaluation services to decision makers across Canada and beyond

We drive your growth and innovation potential

Pivotal Research delivers high-impact actionable insights that enable evidence-based strategic action

Confidently take back solutions to the boardroom or out to the public

Pivotal Research answers the “so-what?” for effective decision-making

We bring passion to research for tangible impact on communities

Pivotal Research looks at research issues through a local citizen lens

News & Features

The candidate who lost despite being more popular: Preference falsification and the 1982 California gubernatorial election

In this paper, we highlight one of the most common errors in market research—the social desirability bias—and offer remedies to avoid it.”

Join Pivotal Reseach at CNAR 2023

Mark your calendars! Pivotal Research is very pleased to announce that we’ll be travelling to Vancouver from October 15-18 to attend the highly anticipated Canadian Network of Agencies for Regulation (CNAR) 2023 conference.

New Poll: Calgary Still Too Close to Call

Our more recent poll of Calgary area residents shows the NDP with a slight lead over the UCP, plus findings on current topics and key issues.

Market Research Mistakes: Missing Bullet Holes

In this first of a four-part series, author Rainer Kocsis explores the effects of common logical errors in assessing data sets through the engaging retelling of a WWII scenario.

We're Headed to the Metropolis Conference with New Work to Share

Featuring recent client work with AIMGA and CCIS, our contributions to the conference include an innovative digital solutions, with partner Blue Jarvis Technologies, to international medical credential application in Canada and new research around the Temporary Foreign Worker Program.

Poll: Election will Come Down to Calgary

Our February 2023 election poll weighed in on key issues, leadership characteristics and voting intentions.

Introducing Our Municipal Census Solution

Our customizable product delivers accurate information at efficient cost using specialized technology. We make your census project easy with an MGA-compliant and fully supported implementation.

Regulators Give Their Recommendations...

CNAR Conference attendees weigh in with their recommendations for the profession regulatory sector on resources, advice and more.

Pivotal Research delivers high-impact insights to St. Albert City Council

The findings of our final report were recently featured in the St. Albert Gazette.

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Our Services

We deliver an integrated suite of quantitative and qualitative research consulting services by leveraging our expertise in the design and implementation of innovative research to clients across multiple industries.

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A fully Accredited Agency Member of the Canadian Research Insights Council

Proud partner of Canadian Network of Agencies of Regulation

Proud member of Edmonton Chamber of Commerce and IAP2-Canada

Our Portfolio

Temporary Foreign Worker’s Policy

St. Albert Community Satisfaction

City of Cold Lake Census

Market Research Specialists

If you are looking for Market Research Specialists in Edmonton, Pivotal Research is certainly the right choice. We are emerging as a reliable Research Consulting Firm in Edmonton that helps you get research solutions that work for your business needs. We specialize in assisting you with Qualitative Research in Edmonton. Our entire team understands your business needs and helps you with Market Research in Edmonton. We evaluate your business needs and help you engage more profit. We always explore recent market trends before providing Market Research And Evaluation in Edmonton. Our Research Consulting Services in Edmonton ensure you meet your business goals in a seamless way. We enable businesses to make the right decisions for their plans and embrace the right-fit solutions offered by our specialists. To get instant help with Quantitative Research in Edmonton, feel free to connect with us, as our team is proactively working 24/7 to help.