About Us

Our Expertise

Based in Edmonton, Pivotal Research, Inc. is a national provider of research consulting services with over 25 years of experience delivering market research and evaluation excellence across multiple industries. 

Our Services

Our integrated suite of quantitative and qualitative research consulting services includes market research, public engagement, and evaluation and assessment. Annually, we conduct over 150,000 surveys and hundreds of in-depth interviews and focus group discussions from various research projects. 

Our Impact

Pivotal Research delivers high-impact, actionable insights that enable evidence-based strategic action. Our clients confidently take our pivotal solutions and strategic recommendations to the boardroom or out to the public. 

Our Commitment

We bring passion to all our research initiatives, ensuring that data-driven evidence makes a tangible impact on communities. Pivotal Research is committed to examining research issues from a local citizen perspective and upholding inclusion and diversity as key tenets of our business practices.  

Our Accreditation

We are proud to be an Accredited Agency Member of the Canadian Research Insights Council (CRIC). This accreditation underscores our commitment to the highest standards of research quality, ethics, and professionalism. It assures our clients that we adhere to industry best practices and deliver reliable, actionable insights. 

Affiliations and Partnerships

We are proud to be affiliated with the Canadian Network of Agencies of Regulation, the International Association of Public Participation-Canada, the Edmonton Chamber of Commerce, and the Canadian Evaluation Society. These partnerships enhance our expertise and commitment to excellence. 

You're in Good Company

We proudly partner with diverse clients across business, government, and non-profit sectors. Trusted for delivering impactful research, our clients rely on us for strategic insights and growth. 

You're in Good Company

We proudly partner with diverse clients across business, government, and non-profit sectors. Trusted for delivering impactful research, our clients rely on us for strategic insights and growth.