Our Story
Research that moves decisions forward.
Pivotal Research started over 25 years ago with a simple goal: to help organizations make better decisions with evidence they could trust. From those beginnings in Edmonton, we’ve grown into a Canadian firm serving clients across North America.
Who we are
From insight to real impact.
We don’t just collect data. We translate it into insight that leaders can act on — whether it’s modernizing licensure systems, strengthening public trust, improving customer experience, or supporting entry into new markets.
Every year, thousands of people share their voices through our surveys, interviews, and consultations, and we ensure those voices lead to real impact. Today, Pivotal Research is proud to be an award-winning, Canadian-owned firm with offices in Edmonton and Toronto, and an affiliate partner in Miami.
We’re guided by a commitment to inclusion, diversity, and ethical practice — and we continue to do what we’ve always done: help our clients move from insight to impact.
150K+
Surveys conducted per year
100%
500+
Award
Winning
National research consulting firm
Who we are
Project excellence through the 4 E's
4 E
At Pivotal Research, every project is guided by four principles that ensure we deliver research with depth, rigour, and purpose.
01
E
Exploration
Bringing context by integrating best practices and global insights into every project we undertake.
02
E
Evaluation
Going beyond programs and data to assess assumptions, opportunities, needs, and processes that drive outcomes.
03
E
Evidence to Action
Turning critical data points into clear, actionable recommendations that answer the “so what?” for decision makers.
04
E
Engagement
Involving the public and stakeholders to ensure diverse perspectives inform evidence-based decisions.
Our Pillars
What drives our work
Our integrated suite of quantitative and qualitative research consulting services is built on four interconnected pillars — each reinforcing the next to deliver research that is rigorous, relevant, and ready to act on.
🔬 Our Expertise
An award-winning, national provider of research consulting services with over 25 years of experience delivering market research and evaluation excellence across multiple industries.
⚙️ Our Services
Our integrated suite of quantitative and qualitative research consulting services includes market research, public engagement, and evaluation and assessment. Annually, we conduct over 150,000 surveys and hundreds of in-depth interviews and focus group discussions.
🤝 Our Impact
We deliver high-impact, actionable insights that enable evidence-based strategic action. Our clients confidently take our pivotal solutions and strategic recommendations to the boardroom or out to the public.
🎯 Our Commitment
We bring passion to all our research initiatives, ensuring that data-driven evidence makes a tangible impact on communities. Pivotal Research is committed to examining research issues from a local citizen perspective and upholding inclusion and diversity.
Standards & Ethics
Accredited. Trusted. Proven.
We are proud to be an Accredited Agency Member of the Canadian Research Insights Council (CRIC). This accreditation underscores our commitment to the highest standards of research quality, ethics, and professionalism — assuring our clients that we adhere to industry best practices.
- CEO Declaration of Compliance with CRIC Standards
- CEO Declaration of Compliance with ISO-20252
Partners & Affiliations
Our Network
CNAR
IAP2
ECC
CES
find us
Our Offices
Edmonton
Alberta, Canada
Suite 700, Princeton Place
10339 – 124 Street NW
Edmonton, AB T5N 3W1
(780) 421-1199
Toronto
Ontario, Canada
Suite 212
180 John St
Toronto, ON M5T 1X5
