About
Who Are We?
Pivotal Research started over 25 years ago with a simple goal: to help organizations make better decisions with evidence they could trust. From those beginnings in Edmonton, we’ve grown into a Canadian firm serving clients across North America — from regulators and governments to businesses, associations, and non-profits.
What makes us different is how we work. We don’t just collect data. We translate it into insight that leaders can act on, whether it’s modernizing licensure systems, strengthening public trust, improving customer experience, or supporting entry into new markets. Every year, thousands of people share their voices through our surveys, interviews, and consultations, and we ensure those voices lead to real impact.
Today, Pivotal Research is proud to be an award-winning, Canadian-owned firm with offices in Edmonton and Toronto, and an affiliate partner in Miami. We’re guided by a commitment to inclusion, diversity, and ethical practice, and we continue to do what we’ve always done: help our clients move from insight to impact.
How We Do It?
At Pivotal Research, project excellence means following the 4 E’s:
Exploration:
Bringing context by integrating best practices and global insights into every project.
Evaluation:
Going beyond programs and data to assess assumptions, opportunities, needs, and processes that drive outcomes.
Evidence to Action:
Turning critical data points into clear, actionable recommendations that answer the “so what?” for decision makers.
Engagement:
Involving the public and stakeholders to ensure diverse perspectives inform evidence-based decisions.
See Our Impact
Accreditation
We are proud to be an Accredited Agency Member of the Canadian Research Insights Council (CRIC). This accreditation underscores our commitment to the highest standards of research quality, ethics, and professionalism. It assures our clients that we adhere to industry best practices and deliver reliable, actionable insights.
Affiliations and Partnerships
We are proud to be affiliated with the Canadian Network of Agencies of Regulation, the International Association of Public Participation-Canada, the Edmonton Chamber of Commerce, and the Canadian Evaluation Society. These partnerships enhance our expertise and commitment to excellence.
