Showcasing Our Expertise in Market Research Across Diverse Sectors

Pivotal Research is dedicated to delivering comprehensive market research solutions tailored to diverse industry needs. Here are four case studies that demonstrate our capability in enhancing client strategies through detailed market insights and innovation: 

Government Sector Market Penetration for Energy Companies:

We assisted a corporate arm of a First Nation in Northern Alberta to increase market penetration into federal and provincial government contracts. Our market intelligence research provided insights into procurement spends, emerging needs, and leveraging Indigenous procurement opportunities. Our recommendations enabled strategic asset positioning for portfolio diversification and expansion within and beyond Alberta. 

Product Innovation in Medical Devices:

For a leading medical device manufacturer, we conducted product innovation research focused on personal protective equipment (PPE). This involved engaging health professionals across Canada to identify unmet needs and innovations. The insights gathered facilitated product design improvements, helping the client adapt to emerging market trends and enhance their competitive edge. 

Public Polling for Urban Infrastructure:

In response to the COVID-19 pandemic’s impact, we conducted public polling research to assess perception and usage of a major urban parkade facility. Our research provided critical data on public awareness, usage patterns, and customer experience, guiding effective marketing and customer engagement strategies. 

Labour Market Information for Workforce Solutions:

We delivered labour market information research to understand workforce supply and demand in the Edmonton region for a Canadian talent development corporation, focusing on technology, government, and clerical sectors. Our insights supported business expansion and new service development by providing a comprehensive overview of demographic trends and the competitive landscape. 

Transform Your Business with Pivotal Research

Our diverse project portfolio showcases our ability to adapt and deliver targeted research solutions across various sectors. Let’s start a conversation and explore how our market research services can help you achieve your strategic objectives. Contact us today!